WHY LIGHTING IS THE MOST CRUCIAL PART OF YOUR EVENT

There’s a reason why movie directors call for LIGHTS!, first before anything else, it’s all about the mood baby. Lighting really can make or break your event. Today Aura Effect is dishing 3 ways to properly use lighting in your event.


MOOD/ENERGY
You only get one chance to make a lasting impression on your guests and that starts when they walk into the venue. The very first thing they’ll notice, whether they realize it or not, is the lighting. Is it harsh or soft? Romantic or bright? Incandescent or fluorescent?

The Extra Mile Expo

W Event Boutique

Photo by: @bkissesandcoppolafilms

@marquee.marc

Hanging Illuminated Orbs

The mood and atmosphere is entirely dependent on the lighting of the venue as it sets the tone of the rest of the night. Knowing how to properly set the lights throughout the different stages of your event is also crucial, e.g. performances, video tributes, speeches. Consult with the venue manager to ensure all of your lighting and technical needs can be met without issue.

LED couches and cubes 

DETAILS
You’ve worked pretty hard planning this soiree and we’re guessing you’re going to want memories of your event in the form of pictures or video. Professional photographers/ videographers require specific lighting in order to properly document your memories. Depending on the type of event you’re throwing your crew may bring their own lighting equipment for weddings or Bat Mitzvah’s. Be sure to discuss ahead of time the type of lighting they’ll require and get confirmation from your venue.

LED Walls 

Portable photo booths are a great addition to capture memories and most modern ones for rent today have professional lighting installed above the camera to ensure high quality photos.

Illuminated Bar

Satellite Bar 

CONTINUITY
By using specific lighting techniques or colour schemes you can easily create continuity throughout your event.

-Pin lighting is a great technique that event planners use to make the space appear larger than it actually is. This technique also adds drama and elegance to your room.

-Spotlights are ideal for performances or to draw guests attention to a speaker.

-Uplighting is a technique used to illuminate objects or spaces from the bottom up. This also adds a touch of drama and intrigue to the room.

LED Furniture & Decor 

-LED décor is a fun and inventive way to add more colour to your event. LED is also the greenest way to light your event as it uses a tiny fraction of power as what regular lights would use.

-Illuminated logos or imagery is gaining popularity and is a creative and eye catching display piece.

Glow balls, orbs, giant cubes, LED Birch tree's and glow pillars are just a few examples of our LED furniture and décor that has been used at events around the city such as TIFF, Jays Care Foundation and Harry Rosen plus countless weddings, tradeshows and more casual, everyday events.

Party on Toronto,
The Aura Effect Team

Special Events Journalist 
Danielle Wilfong 

CUSTOM FURNITURE DESIGN BY AURA EFFECT

When Aura Effect was born our mission was simple; offer unique and high quality, waterproof LED glow furniture and décor to the GTA and beyond for parties and events. Our existing LED glow furniture and décor rental inventory has been very well received and it is our pleasure to aid our clients in bringing their events to life. But as sure as the world turns, everything must evolve and grow and that is exactly where Aura Effect stands now.

Aura Effect is beyond pleased to announce the latest edition to our main office, a creative design warehouse that will focus solely on building and creating inventive custom pieces and modifying existing glow furniture for our clients. With the addition of our new welding machine and pipe threader, it’s now easier than ever to create one of a kind, custom design pieces for your event, home, office or business.

Aura Effect strongly believes there is no limit to creativity and that’s exactly how we run our business every single day. We are now able to take any piece of LED glow furniture and décor and custom fit it any way you’d like it. Picture a bar made entirely of cubes that’s been welded on to industrial piping or a chandelier made of hanging glow balls. How about glow bars and tables with ball bearings to easily move the furniture around the event space without any heavy lifting or a sleek and simple custom made dining or bedside table reminiscent of the industrial era? Lamps, coffee tables, advertisement stands,  anything and everything you could imagine is now possible at our creative design warehouse.

We’ve already begun creating original display stands and tables and we are now accepting requests for any and all custom pieces. If you have an idea in mind and would like to discuss how to bring your vision to life contact us so a design specialist can work with you to create your one of a kind design piece.

Life is short and uncontrollable at times but with Aura Effect it’s easy to be in charge. Turn up your creativity and work with us to create high quality custom pieces to fit your life.

Party on, Toronto!

Danielle Wilting, Special Events Journalist

CANADA DAY PRIDE & GLOW PARTIES

Show your Canadian pride, shout it loud and proud from all the scenic cliffs, the lighthouses and the C.N Tower! Or have the most talked about Canada Day party to come for the next decade and beyond. Considering the monumentuos birthday Canada is having this year the pressure’s on pretty heavy to give the young girl a party that’s worth her wonderfulness.

Canada Day glow party idea’s below courtesy of your friends at Aura Effect.

SAY IT WITH AN IMAGE
Canadian imagery is recognizable around the world and often unmistakable. Create a Canadians heaven of beavers, moose, maple leafs, igloo’s, the one cent penny, the epic outlines of our great cities and provinces, and of course everything to do with hockey.
Simple or detailed images are both possible on all surfaces of our LED furniture and décor and a detailed and unique way to enforce your events theme. Plus the photo ops for social media are pretty wicked.

RED AND WHITE ALL DAY
Although our LED furniture and décor does come equipped with 16 different colour options for Canada Day you may only need two. Choose your desired colour and setting including strobe, flash and fade with a pocket sized remote. Batteries last for 12 hours and are easily rechargeable for multiple day events.
The LED lights will keep your guests’ energy high and allow the party to flow seamlessly from dawn till dusk without having to worry about candles, lamps or extension cords for extra light.

GAMES
Play traditional games from your Canadian childhood such as tag, water balloon fights or relay races but this time do  it with some glow! Our glowing accent pillars, balls and orbs are the perfect addition to any backyard or open space and can easily be incorporated into the days festivities.

However you're spending Canada's 150th, please do so resposnsibly. Arrange for a designated driver, taxi or Uber home from your events. Happy Birthday Canada!